WHY IS THE ROSE THE SYMBOL FOR THIS COMPANY?   The rose is meant to symbolize and encourage Joy, Peace and Womanly Distinction. JOY embodies the notion for females to attain happiness and fulfillment each and every day. PEACE is the appeal to let go of negative baggage. It is the need to find inner tranquility, allow self-confidence (not arrogance) to radiate from within as well as on the outside--and in doing so, our actions will be  optimistic examples for other females to emulate. WOMANLY DISTINCTION  acknowledges females as unique, phenomenal and exception women.